Customer Management
Contacts
Create contacts that are associated with a single customer record. This allows you to add a spouse or executive admin to a customer record and opt them in to receiving the same email correspondence as the customer.
Purchase History
Easily view a customer’s life time value, average order amount, last order date, products purchased, order history and more.
Groups
Assign customers to groups to create segments for marketing. Automate this process by setting customized rules to add a customer to a group. Groups can then have special pricing, discounts and exclusive product access.
Tags
Tag customer records to easily report and filter in the backend.
Add Customer Profile Fields
Add custom customer profile fields and include them on the customer registration form. These fields can also be made available only in the backend customer record and you may select whether the field is visible to the customer.
Web Forms
Web forms allow you to capture information about your customers and automatically assign customers to groups that complete a form.
MailChimp Integration
Data Sync
Customer data is automatically passed to MailChimp without the need to export and import spreadsheets.
Specify Lists
Specify what lists your customer's data is associated with based on custoemr actions such as a new order, a new customer account, a new club membership, newsletter signup and more.
Ecommerce Tracking
Enable ecommerce tracking and pass over product and order information. Use MailChimp's automation tools to setup segments, such as customers who have purchased specific SKUs, so you can notify them of new releases.
Automated Processes
Automated Rules
Create rules that trigger off customer actions. For example: When a customer places an order within the last 12 months and the order total is over $X, then assign them to X group. Additionally, set an expiration date of X months from now and send an email to the customer.
Customer Segmentation
Create Segments
Create segments of your customers that are determined by things like life time value, $x spent on wine in the last x months, new customer, previous purchaser, club member, previously bought a specific product, location, group membership and much more.
Segment Data
With segmented customer data, you can email, export data, add to groups, and sync customers to MailChimp. Within MailChimp you can assign customers to a specific list, create web messages, secure content and much more.